Edmund Dexter

popular name: Arthur Letts

date_of_death: May 18, 1923

age: 60

cause_of_death: Suddenly of unknown causes

claim_to_fame: Business and Finance

best_know_for: Arthur Letts Sr. was an immigrant from England who made his fortune in Los Angeles, California, in the early year 1900s when he built a department store and real estate empire by transforming a small, bankrupt dry goods store in downtown Los Angeles into the prominent The Broadway department store, later adding the Bullock's store. His son, Arthur Jr., continued with his legacy with great success.

popular name: Gilbert F. Heublein

date_of_death: March 21, 1937

age: 87

cause_of_death: Arteriosclerosis

claim_to_fame: Business and Finance

best_know_for: German-born Gilbert F. Heublein was a prominent hotelier, restaurateur, food and liquor distributor in Hartford, Connecticut. While most people remember Gilbert for securing the license and distribution rights of A-1 Steak Sauce to the United States, his real claim to fame should be his discovery and marketing of pre-made cocktails. As the legend goes, Gilbert and his brother Louis had prepared a quantity of premixed cocktails for a large annual picnic. It rained and the event was canceled. A few days later a employee of the Heubleins was told to dispose of the unused beverages. Deciding to taste them first, he found that the drinks had suffered no deterioration and announced the discovery to his bosses. The Heubleins took note and began selling the premixed libations in their saloon and restaurant. The cocktails proved very popular with customers and increasingly became the focus of the family’s attention. With Gilbert now running the business, the new firm concentrated on the premixed cocktails such as Martinis and Manhattans, advertising them widely as Club Cocktails. Upon the enactment of Prohibition in 1920, Heublein's "secondary sideline" of A.1. Sauce served as a fortunate savior, when the production, transportation and sale of all other Heublein products became illegal in the US for the next thirteen years. Upon Gilbert’s death, the company was taken over by John G. Martin, the son of Alice Heublein and Percy Martin, Gilbert Heublein’s grandson. Through Martin’s business savvy, G.F. Heublein & Bro. acquired the rights to sell Smirnoff vodka, Don Q rum, and Jose Cuervo tequila. In 1969, Heublein, Inc. began to package pre-mixed cocktails in 8-ounce cans, such as the ‘Brass Monkey’. The company also made acquisitions outside the liquor industry with the purchase of Grey Poupon mustard in 1936 and Kentucky Fried Chicken in 1971. In 1982, Heublein, Inc was sold to R.J. Reynolds Tobacco Company for 1.4 billion dollars.

popular name: Samuel Colt

date_of_death: January 10, 1862

age: 47

cause_of_death: Complications of gout

claim_to_fame: Business and Finance

best_know_for: Samuel Colt was an inventor, industrialist, and businessman who established Colt's Patent Fire-Arms Manufacturing Company (now Colt's Manufacturing Company) in Hartford, Connecticut and made the mass production of revolvers commercially viable. Colt's first two business ventures were producing firearms in Paterson, New Jersey, and making underwater mines; both ended in disappointment. His business affairs improved rapidly after 1847, when the Texas Rangers ordered 1,000 revolvers during the American war with Mexico. Later, his firearms were used widely during the settling of the western frontier. Colt's success came from his sophisticated manufacturing methods such as the use of interchangeable parts which helped him become one of the first to use the assembly line efficiently. Moreover, his innovative use of art, celebrity endorsements, and corporate gifts to promote his wares made him a pioneer of advertising, product placement, and mass marketing. Colt died in 1862 as one of the wealthiest men in America worth in excess of $440 million in today's money.