William Procter

popular name: Franklin Clarence Mars

date_of_death: April 8, 1934

age: 50

cause_of_death: Heart and Kidney issues

claim_to_fame: Business and Finance

best_know_for: Franklin Clarence Mars was an American entrepreneur and the visionary founder of Mars, Inc., multinational manufacturer of confectionery, pet food, and other food products. As a child recovering from polio, he learned to hand-dip chocolate with his mother—a skill that ignited his lifelong passion for candy-making. At 19, he began selling molasses chips, which set him on a path to confectionery innovation. In 1911, alongside his second wife Ethel Veronica Healy, Mars established the Mars Candy Factory in Tacoma, Washington, though early competition forced its relocation. By 1920, the company moved to Minneapolis under the name Mar‑O‑Bar Co., later incorporating as Mars, Inc.. Mars’s breakthrough came in 1923 with the Milky Way bar—conceived from a suggestion by his son Forrest—a chocolate, caramel, and nougat confection that propelled his company to national success. He followed this triumph with the introduction of the Snickers bar in 1930, named after the family’s favorite horse. Mars later settled in Chicago (River Forest, Illinois), where he became an honorary captain of the Oak Park police. Beyond candy, he invested in his passion for horse breeding and ranching, establishing the sprawling Milky Way Farm in Tennessee—complete with barns, clubhouse, and racetrack. He remained actively involved in both his business and agricultural pursuits until his death at age 50 from heart and kidney issues at Johns Hopkins Hospital.

popular name: Sarah Winchester

date_of_death: September 5, 1922

age: 83

cause_of_death: Congestive heart failure

claim_to_fame: Business and Finance

best_know_for: Sarah Winchester was an American heiress who amassed great wealth after the death of her husband, William Wirt Winchester (son of Winchester Repeating Arms Company founder Oliver Winchester). Her inheritance included $20 million ($606.5 million in 2022) as well as a 50% holding in the Winchester Repeating Arms Company, which made her one of the wealthiest women in the world at the time. Sarah Winchester was, supposedly, so racked with guilt and haunted by the spirits of those killed by the Winchester firearms that she started building a house in California because a medium advised her that endless building would appease the dead. Construction, which continued 24 hours per day 7 days a week, only stopped when she died. The only problem with this narrative is that it is 100% completely false. And to make matters worse, the owners of the Winchester Mystery House continue to this day to repeat this myth to thousands of visitors every day to the home in San Jose. The fact of the matter is Sarah Winchester was not a crazy, guilt-ridden millionaire who sought guidence from ghost whispers, but rather she was highly educated, spoke multiple languages fluently, and moved to California for her health. She purchased a modest (by her standards) farmhouse and started work on her architectual marval. Aside from its immense size and Victorian style architecture, the House has a number of unique characteristics. To begin, it is undeniably a labyrinth. There are literally miles of maze-like corridors and twisting hallways, some of which have dead ends—forcing the traveler to turn around and back-up. There are also some centrally located passages and stairways that serve as shortcuts allowing a virtual leap from one side of the House to the other. Although Sarah’s labyrinthine House serves the same function as the ancient prototypes, her labyrinth is more a symbolic introductory step into her puzzle. The greatest test for the initiate lies in his ability to understand and identify Mrs. Winchester’s remarkable mix of symbols and numbered code. Sarah’s love of Geometry and specific symmetric numbers is prominently displayed throughout the House. When Winchester died in 1922 the house had 160 rooms, 2,000 doors, 10,000 windows, 47 stairways, 47 fireplaces, 13 bathrooms, and 6 kitchens.

popular name: Walter Knott

date_of_death: December 3, 1981

age: 91

cause_of_death: Parkinson's disease

claim_to_fame: Business and Finance

best_know_for: Walter Knott was an American farmer who created the Knott's Berry Farm amusement park in California. In the 1920s, Walter Knott was a somewhat unsuccessful farmer, whose fortunes changed when he nursed several abandoned berry plants back to health. The hybrid boysenberry, named after its creator, Rudolph Boysen, was a cross between a blackberry, red raspberry and loganberry. The huge berries were a hit, and the Knott family sold berries, preserves and pies from a Buena Park, California roadside stand. In 1934, Knott's wife Cordelia (née Hornaday, January 23, 1890 – April 12, 1974) began serving fried chicken dinners, and within a few years, lines outside the restaurant were often several hours long. To entertain the waiting crowds, Walter built a Ghost Town in 1940, using buildings relocated from Old West towns. Even after Disneyland opened in 1955 a mere 8 miles away, Knott's Berry Farm continued to thrive. Walt Disney and Walter Knott are rumored to have had a cordial relationship; it is known that they each visited the other's park, and they were both members of the original planning council for Children's Hospital of Orange County. Early additions to the farm included a narrow gauge railroad, a San Francisco cable car, a Pan-for-Gold attraction, the Calico Mine Train dark ride and a log flume ride. In 1968, the Knott family fenced the farm, charged admission for the first time, and Knott's Berry Farm officially became an amusement park. Because of his interest in American pioneer history, Knott purchased and restored the real silver mining ghost town of Calico, California in 1951. As a child Walter spent a lot of time in Calico living with his uncle. During World War I he helped to build a silver mill in Calico. This period in his life influenced his decision to buy the town and restore it. In 1966, he deeded Calico to San Bernardino County, California. Walter remained active in the operation of Knott's Berry Farm until the death of Cordelia in 1974, leaving day-to-day park operations to his children.