William Procter

popular name: Caroline Schermerhorn Astor

date_of_death: October 30, 1908

age: 78

cause_of_death: Heart failure

claim_to_fame: Business and Finance

best_know_for: Caroline Schermerhorn Astor, often called “The Mrs. Astor,” was one of the most influential and wealthy social figures in the United States during the late 19th century's Gilded Age. Married to William Backhouse Astor Jr., she was part of the immensely wealthy Astor family, whose fortune came from real estate investments that made them among the richest families in America. Living in a lavish mansion on New York’s Fifth Avenue, Caroline Astor became the unofficial leader of high society, using her wealth, social connections, and elaborate entertainments to shape the city’s elite social world. She was famous for maintaining an exclusive list of prominent families known as the “Four Hundred,” which represented those considered acceptable in fashionable society. Her luxurious lifestyle included grand balls, elegant dinners, expensive clothing, domestic servants, and extensive travel, all symbols of the immense wealth enjoyed by America’s upper class during the Gilded Age. Caroline’s death marked the end of old-style high society in New York City. She had ruled over the upper crust as an un-crowned American queen, and an invitation to one of Mrs. Astor’s famous balls was the ultimate symbol of one’s social rank.

popular name: Gilbert F. Heublein

date_of_death: March 21, 1937

age: 87

cause_of_death: Arteriosclerosis

claim_to_fame: Business and Finance

best_know_for: German-born Gilbert F. Heublein was a prominent hotelier, restaurateur, food and liquor distributor in Hartford, Connecticut. While most people remember Gilbert for securing the license and distribution rights of A-1 Steak Sauce to the United States, his real claim to fame should be his discovery and marketing of pre-made cocktails. As the legend goes, Gilbert and his brother Louis had prepared a quantity of premixed cocktails for a large annual picnic. It rained and the event was canceled. A few days later a employee of the Heubleins was told to dispose of the unused beverages. Deciding to taste them first, he found that the drinks had suffered no deterioration and announced the discovery to his bosses. The Heubleins took note and began selling the premixed libations in their saloon and restaurant. The cocktails proved very popular with customers and increasingly became the focus of the family’s attention. With Gilbert now running the business, the new firm concentrated on the premixed cocktails such as Martinis and Manhattans, advertising them widely as Club Cocktails. Upon the enactment of Prohibition in 1920, Heublein's "secondary sideline" of A.1. Sauce served as a fortunate savior, when the production, transportation and sale of all other Heublein products became illegal in the US for the next thirteen years. Upon Gilbert’s death, the company was taken over by John G. Martin, the son of Alice Heublein and Percy Martin, Gilbert Heublein’s grandson. Through Martin’s business savvy, G.F. Heublein & Bro. acquired the rights to sell Smirnoff vodka, Don Q rum, and Jose Cuervo tequila. In 1969, Heublein, Inc. began to package pre-mixed cocktails in 8-ounce cans, such as the ‘Brass Monkey’. The company also made acquisitions outside the liquor industry with the purchase of Grey Poupon mustard in 1936 and Kentucky Fried Chicken in 1971. In 1982, Heublein, Inc was sold to R.J. Reynolds Tobacco Company for 1.4 billion dollars.

popular name: James Gamble

date_of_death: April 29, 1891

age: 88

cause_of_death: Natural causes

claim_to_fame: Business and Finance

best_know_for: In 1819, the George Gamble family set sail for American to seek their fortune in an area of Illinois that was being promoted. Because of illness of a son, they stopped and settled in Cincinnati, Ohio. A son, James Gamble, at 18 apprenticed in the soap business and eventually formed his own company. After marrying Ann Norris, he merged his company with that of William Proctor who married Ann’s sister. And in 1837 that was the start of the Proctor and Gamble Company. In 1858–1859, sales reached $1 million. By that point, about 80 employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products. In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floated in water. The company called the soap Ivory. Beginning in the 1880s, P&G advertised its wares in full-page advertisements in many general-interest magazines; by 1921, it had become a major international corporation with a diversified line of soaps, toiletries, and food products; in that year, its annual advertising budget reached $1 million. In the 1920s, P&G advertised its products on the new medium of radio, and from 1932 forward was one of the biggest sponsors of daytime serials, which soon acquired the nickname of soap operas. In the television era, P&G sponsored and produced some twenty soap operas across six decades before the last of its shows ended in 2010. Today Procter and Gamble employees over 101,000 employees with total sales exceeding $76 billion. Upon his death in 1891, he was laid to rest at Spring Grove Cemetery in Cincinnati, OH.