William Procter

popular name: Gilbert F. Heublein

date_of_death: March 21, 1937

age: 87

cause_of_death: Arteriosclerosis

claim_to_fame: Business and Finance

best_know_for: German-born Gilbert F. Heublein was a prominent hotelier, restaurateur, food and liquor distributor in Hartford, Connecticut. While most people remember Gilbert for securing the license and distribution rights of A-1 Steak Sauce to the United States, his real claim to fame should be his discovery and marketing of pre-made cocktails. As the legend goes, Gilbert and his brother Louis had prepared a quantity of premixed cocktails for a large annual picnic. It rained and the event was canceled. A few days later a employee of the Heubleins was told to dispose of the unused beverages. Deciding to taste them first, he found that the drinks had suffered no deterioration and announced the discovery to his bosses. The Heubleins took note and began selling the premixed libations in their saloon and restaurant. The cocktails proved very popular with customers and increasingly became the focus of the family’s attention. With Gilbert now running the business, the new firm concentrated on the premixed cocktails such as Martinis and Manhattans, advertising them widely as Club Cocktails. Upon the enactment of Prohibition in 1920, Heublein's "secondary sideline" of A.1. Sauce served as a fortunate savior, when the production, transportation and sale of all other Heublein products became illegal in the US for the next thirteen years. Upon Gilbert’s death, the company was taken over by John G. Martin, the son of Alice Heublein and Percy Martin, Gilbert Heublein’s grandson. Through Martin’s business savvy, G.F. Heublein & Bro. acquired the rights to sell Smirnoff vodka, Don Q rum, and Jose Cuervo tequila. In 1969, Heublein, Inc. began to package pre-mixed cocktails in 8-ounce cans, such as the ‘Brass Monkey’. The company also made acquisitions outside the liquor industry with the purchase of Grey Poupon mustard in 1936 and Kentucky Fried Chicken in 1971. In 1982, Heublein, Inc was sold to R.J. Reynolds Tobacco Company for 1.4 billion dollars.

popular name: F. W. Blanchard

date_of_death: September 21, 1928

age: 64

cause_of_death: Complications of kidney disease

claim_to_fame: Business and Finance

best_know_for: Blanchard was influential in the art and music world of his adopted city of Los Angeles he founded the Brahms Quartet, served as President of the Los Angeles Symphony Orchestra, and formed the Community Park and Arts Association of Hollywood in 1920, serving as President from 1920-23, which later became the Hollywood Bowl Association. He also rests under one of the most photographed tombs at Hollywood Forever Cemetery

popular name: Charles Louis Fleischmann

date_of_death: December 10, 1897

age: 62

cause_of_death: Paralysis

claim_to_fame: Business and Finance

best_know_for: Charles Louis Fleischmann was a Hungarian-American who, along with his brother Maximilian and another partner, created America’s first commercially produced yeast, which revolutionized baking in a way that made today’s mass production and consumption of bread possible. It all began in 1870 when, at the instigation of his partner, Charles began to make yeast by a Hungarian method with which he had been long familiar. The patent for making compressed yeast from the froth or scum formed during the manufacture of malt or spirituous liquors was taken out, however, by his brother Henry, who assigned it to Fleischmann & Gaff in return for an annuity. This yeast was slow in finding a market, so that the partners nearly failed. As a last resort they put on a huge exhibit at the Philadelphia Centennial Exposition, at which spectators could see the yeast made, the dough set, and the bread baked, and could then adjourn to a restaurant and eat the bread. The exhibit was popular; the restaurant yielded a cash profit; and the advertising value of the enterprise was enormous. Thereafter there was no trouble in selling Fleischmann’s yeast. After Gaff’s death in 1879, Fleischmann bought his share in the business for $500, 000. His wealth grew rapidly. He became a director in some twenty-five Cincinnati enterprises and was president of a cooperage company, a large vinegar works in Illinois, a newspaper company, and the Market National Bank. He took a hand in civic affairs, was fire commissioner in 1890, was elected as a Republican to the state Senate in 1879 and again in 1895, and was a friend and adviser of William McKinley. Today Fleischmann's Yeast is the #1 seller of yeast and the #2 manufacture of vinegar in the world.