John D. Rockefeller Sr.

popular name: Gilbert F. Heublein

date_of_death: March 21, 1937

age: 87

cause_of_death: Arteriosclerosis

claim_to_fame: Business and Finance

best_know_for: German-born Gilbert F. Heublein was a prominent hotelier, restaurateur, food and liquor distributor in Hartford, Connecticut. While most people remember Gilbert for securing the license and distribution rights of A-1 Steak Sauce to the United States, his real claim to fame should be his discovery and marketing of pre-made cocktails. As the legend goes, Gilbert and his brother Louis had prepared a quantity of premixed cocktails for a large annual picnic. It rained and the event was canceled. A few days later a employee of the Heubleins was told to dispose of the unused beverages. Deciding to taste them first, he found that the drinks had suffered no deterioration and announced the discovery to his bosses. The Heubleins took note and began selling the premixed libations in their saloon and restaurant. The cocktails proved very popular with customers and increasingly became the focus of the family’s attention. With Gilbert now running the business, the new firm concentrated on the premixed cocktails such as Martinis and Manhattans, advertising them widely as Club Cocktails. Upon the enactment of Prohibition in 1920, Heublein's "secondary sideline" of A.1. Sauce served as a fortunate savior, when the production, transportation and sale of all other Heublein products became illegal in the US for the next thirteen years. Upon Gilbert’s death, the company was taken over by John G. Martin, the son of Alice Heublein and Percy Martin, Gilbert Heublein’s grandson. Through Martin’s business savvy, G.F. Heublein & Bro. acquired the rights to sell Smirnoff vodka, Don Q rum, and Jose Cuervo tequila. In 1969, Heublein, Inc. began to package pre-mixed cocktails in 8-ounce cans, such as the ‘Brass Monkey’. The company also made acquisitions outside the liquor industry with the purchase of Grey Poupon mustard in 1936 and Kentucky Fried Chicken in 1971. In 1982, Heublein, Inc was sold to R.J. Reynolds Tobacco Company for 1.4 billion dollars.

popular name: J. P. Morgan

date_of_death: March 31, 1913 (aged 75)

age: 75

cause_of_death: Acute attack of gastro enteritis

claim_to_fame: Business and Finance

best_know_for: J.P. Morgan was a titan of American business. In the late 19th and early 20th centuries his position and connections put him squarely in the middle of the development of American industry. Of his generation John Pierpont Morgan (1837-1913) was the most powerful banker, industrialist and art collector in America. Born in Connecticut, he was the third generation of a banking dynasty that he would go on to dwarf with his financial acumen and bullish instinct. His father Junius Spencer Morgan was a partner in a London-based merchant bank. Another ancestor, James Pierpont, founded Yale University. At the height of his powers in the 1890s, Morgan was said to control one sixth of America’s railway lines. In 1895 he and a consortium of bankers rescued America’s Gold Standard loaning the federal government more than $60 million. In addition to the bank that bore his name, Morgan invested in and subsequently bought the Carnegie Steel Company, Edison General Electric and the United States Steel Corporation. He also acquired the New York Times newspaper and founded the Metropolitan Club in New York when the Union Club blackballed his friend John King. Deeply offended, he instructed the architects ‘build me a club fit for gentlemen. Forget the expense’. However, Morgan was not content just in the banking world – he had many interests elsewhere. Adolph Ochs, publisher of the Chattanooga Times, secured a loan with J.P. Morgan’s help and managed to save the New York Times. His personal and business interests extended to steel and railroads. He purchased U.S. Steel from Andrew Carnegie and merged it with a few other firms to create United States Steel in 1901. Over 100 years later that firm is still going strong.

popular name: Caleb Bradham

date_of_death: February 19, 1934

age:

cause_of_death: Hardening of the arteries with complications

claim_to_fame: Business and Finance

best_know_for: Caleb Bradham was an American pharmacist who is best known as the inventor of soft drink Pepsi. Around 1890, he dropped out of the University of Maryland School of Medicine, owing to his father's business going bankrupt. After returning to North Carolina, he was a public school teacher for about a year, and soon thereafter opened a drug store in New Bern named the "Bradham Drug Company" that, like many other drug stores of the time, also housed a soda fountain. Middle Street and Pollock Street in downtown New Bern is where Bradham, in 1893, invented the recipe—a blend of kola nut extract, vanilla, and "rare oils"—for what was initially known as "Brad's Drink." On August 28, 1898 was Bradham renamed the drink Pepsi-Cola, named after a combination of the terms “pepsin” and “cola,” as he believed that his drink aided digestion much like the pepsin enzyme does, even though it was not used as an ingredient. His assistant James Henry King was the first to taste the new drink. At the peak of success in 1922, Bradham had authorized Pepsi-Cola franchises in over 24 states.