Charles Revson

Charles Revson was an American businessman and philanthropist. He was best known as a pioneering cosmetics industry executive who, with brother Joseph Revson along with a chemist, Charles Lachman (who contributed the "L" in the Revlon name) created and managed Revlon through five decades. Notoriously difficult and brilliant, Revson was the visionary behind the growth of Revlon, which he had started with his brother. Among his business innovations were “matching lips and fingertips.” Before Revson decreed it, no one had thought of coordinating the two by color. In fact, there weren’t many shades available to women until he promoted a wide spectrum of reds, pinks, and oranges with exotic and provocative names. Revson also pioneered perfumes driven by personality—Norell, which he named after the fashion designer, is considered to be the first great American scent—and he ushered in the idea of the supermodel by offering ­Lauren Hutton an unprecedented $200,000-a-year exclusive deal in 1973, marking the beginning of huge cosmetics contracts. Today Revlon gross sales are approaching $2.0 billion dollars.