Gilbert F. Heublein

Birth Name:

Gilbert F. Heublein

Birth Date:

December 28, 1849

Birth Place:

Suhl, Bavaria, Germany

Death Date:

March 21, 1937

Place of Death:

739 Prospect Avenue, West Hartford, Connecticut

Age:

Cause of Death:

Arteriosclerosis

Cemetery Name:

Cedar Hill Cemetery

Claim to Fame:

Business and Finance

German-born Gilbert F. Heublein was a prominent hotelier, restaurateur, food and liquor distributor in Hartford, Connecticut. While most people remember Gilbert for securing the license and distribution rights of A-1 Steak Sauce to the United States, his real claim to fame should be his discovery and marketing of pre-made cocktails. As the legend goes, Gilbert and his brother Louis had prepared a quantity of premixed cocktails for a large annual picnic. It rained and the event was canceled. A few days later a employee of the Heubleins was told to dispose of the unused beverages. Deciding to taste them first, he found that the drinks had suffered no deterioration and announced the discovery to his bosses. The Heubleins took note and began selling the premixed libations in their saloon and restaurant. The cocktails proved very popular with customers and increasingly became the focus of the family’s attention. With Gilbert now running the business, the new firm concentrated on the premixed cocktails such as Martinis and Manhattans, advertising them widely as Club Cocktails. Upon the enactment of Prohibition in 1920, Heublein's "secondary sideline" of A.1. Sauce served as a fortunate savior, when the production, transportation and sale of all other Heublein products became illegal in the US for the next thirteen years. Upon Gilbert’s death, the company was taken over by John G. Martin, the son of Alice Heublein and Percy Martin, Gilbert Heublein’s grandson. Through Martin’s business savvy, G.F. Heublein & Bro. acquired the rights to sell Smirnoff vodka, Don Q rum, and Jose Cuervo tequila. In 1969, Heublein, Inc. began to package pre-mixed cocktails in 8-ounce cans, such as the ‘Brass Monkey’. The company also made acquisitions outside the liquor industry with the purchase of Grey Poupon mustard in 1936 and Kentucky Fried Chicken in 1971. In 1982, Heublein, Inc was sold to R.J. Reynolds Tobacco Company for 1.4 billion dollars.

Fun Facts

In 1875 the Heublein Family created the first premixed cocktails, advertising them widely as Club Cocktails. While nearly every biography in print today states that the ready-made cocktails were so popular that Heublein built a distillery just to satisfy the demand. There is no evidence that the Heublein’s ever owned or built a distillery. What they did do was operate a “rectifying” operation – compounding and blending spirits to achieve the cocktails. The Heubleins also were issuing their own whiskey, a primary house brand being Federal Club. They labeled it prominently as a “blend.” As its liquor business thrived, G. F. Heublein & Bro. opened a sales office in New York City and in 1915 incorporated the company.

It has also been said that Gilbert drove the company into financial difficulties during Prohibition and bought Smirnoff vodka only to have his grandson step in and save the company. This is false. John Martin was named president of Heublein Inc. after Gilbert passed away. Two years later John purchased Smirnoff vodka and grew the spirit part of the business over the course of 50 years with spectacular success.

In 1875, Heublein proposed to Louise M. Gundlach who was the daughter of a prominent Hartford German American businessman. During a hiking excursion on Talcott Mountain, Heublein promised his soon-to-be bride that he would one day build her a German-style mansion atop the mountain. As promised, in 1914 Heublein built a six-story, German-style mansion atop Talcott Mountain. Known now as Heublein Tower, the home served as a summer retreat and entertainment venue for weekend guests. The Tower was state-of-the-art, built to withstand winds gusts of more than 100 miles per hour. It included a five passenger elevator considered to be the first home elevator in Connecticut. Today it is a popular tourist destination.

Cemetery Information:

Final Resting Place:

Cedar Hill Cemetery

453 Fairfield Avenue

Hartford, Connecticut, 06114

USA

North America

Map:

Map of Cedar Hill Cemetery in Hartford, Connecticut

Grave Location:

Section 12, Lot 32

Grave Location Description

As you enter the cemetery stay to the hard left past the mausoleums until you get to the intersection of Sections 12 and 30. Walk towards the large Heublein Angel towards the center of the Section 12 where you will find the graves of the Heublein Family.

Grave Location GPS

41.7200133,-72.7011662

Visiting The Grave:

Photos:

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Videos Featuring Gilbert F. Heublein:

Vintage Old 1960's Heublein Byrrh Wine Commercial

Wine & Spirits ~ Heublein Promotional Video

The Scandalous History of the Manhattan Cocktail

Talcott Mountain and Heublein Tower Full Hike

Lost Hartford CT: Before Bushnell Plaza (Loew's-Poli, Mulberry Street, Heublein Hotel & more!)

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popular name: J. P. Morgan

date_of_death: March 31, 1913 (aged 75)

age: 75

cause_of_death: Acute attack of gastro enteritis

claim_to_fame: Business and Finance

best_know_for: J.P. Morgan was a titan of American business. In the late 19th and early 20th centuries his position and connections put him squarely in the middle of the development of American industry. Of his generation John Pierpont Morgan (1837-1913) was the most powerful banker, industrialist and art collector in America. Born in Connecticut, he was the third generation of a banking dynasty that he would go on to dwarf with his financial acumen and bullish instinct. His father Junius Spencer Morgan was a partner in a London-based merchant bank. Another ancestor, James Pierpont, founded Yale University. At the height of his powers in the 1890s, Morgan was said to control one sixth of America’s railway lines. In 1895 he and a consortium of bankers rescued America’s Gold Standard loaning the federal government more than $60 million. In addition to the bank that bore his name, Morgan invested in and subsequently bought the Carnegie Steel Company, Edison General Electric and the United States Steel Corporation. He also acquired the New York Times newspaper and founded the Metropolitan Club in New York when the Union Club blackballed his friend John King. Deeply offended, he instructed the architects ‘build me a club fit for gentlemen. Forget the expense’. However, Morgan was not content just in the banking world – he had many interests elsewhere. Adolph Ochs, publisher of the Chattanooga Times, secured a loan with J.P. Morgan’s help and managed to save the New York Times. His personal and business interests extended to steel and railroads. He purchased U.S. Steel from Andrew Carnegie and merged it with a few other firms to create United States Steel in 1901. Over 100 years later that firm is still going strong.

Gilbert F. Heublein

Cemetery Information:

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Grave Location Description

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